The News
Launch of Blyk Heralds a New Opportunity in Mobile Advertising
02/11/2006
Blyk, the pan-European free mobile operator for young people, funded by advertising, today announced that it will launch in the UK in mid-2007.
Co-founded by university friends Pekka Ala-Pietilä, former president of Nokia Corporation, and Antti Öhrling, Chairman and CEO of Contra Group, Blyk is a mobile media that offers brands an opportunity to directly interact and engage with young people and receive real-time feedback.
Blyk has been in development since January 2006 and is backed by individual private investors and Sofinnova Partners.
Commenting on the announcement, CEO Pekka Ala-Pietilä said “We have been talking to a number of major brands and agencies about the opportunities to reach and engage with the 16-24 year old market via Blyk. We are going public now to invite all creative marketers and advertisers to join us in shaping this exciting new channel.”
Co-founder Antti Öhrling continued “Our Blyk business model brings a fresh approach to the entire industry. We’ve assembled an outstanding and energized team to make this innovation a reality.”
For further press information, contact:
Karen Keany or Adam Rutherford, The PRactice.
Tel: 020 7812 0662 or 07989 429 367
To discuss the benefits of Blyk for your brand, contact:
Jon Fisher, Blyk. Email: jon@blyk.com
Tel: +44 7970 964 727 Web: about.blyk.com.
Blyk
Amadeus House
Floral Street
Covent Garden
London WC2E 1DP
info@blyk.com
about.blyk.com
Notes to Editors:
The Blyk management team consists of experienced professionals and serial
entrepreneurs from the advertising and mobile industries. Further information
can be found at about.blyk.com
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