The News

Myriad Delivers Services Platform for Customer Service to T-Mobile

18/08/2009

• Operator Launches Myriad USSD Solution in Czech Republic
• Provides Users Fast and Direct Access to Mobile Service settings and Tariff Information

DUEBENDORF-ZURICH, Switzerland – August 18, 2009 – Myriad Group AG (SIX: MYRN), a global leader in mobile technology with software in over 2 billion phones, today announced that it has been selected by T-Mobile Czech Republic to provide the USSD platform for its customer care service. The solution exploits the strengths of the Myriad Services Platform to allow the operator to offer USSD as a simple trigger for subscriber self service, so helping to reduce customer churn.
The solution is a self-service system that allows customers to quickly access services and information on their mobile handset and change their settings. By entering a short-code in their phone, users are provided with a simple text menu which provides fast and direct access to various operator services such as service settings, service status and tariff information. The solution improves customer satisfaction, reducing the need for customer service requests and can be upgraded to support advanced self services using graphical interfaces in the future.
Myriad won the mobile self-service tender in 2008 and is providing the USSD channel that combines with the SCE module from VoiceObjects. The service was launched this month.

“Providing excellent customer service is a core value at T-Mobile and so we are constantly evaluating the best methods of communicating with our customers,” said Jan Šafka, Head of Self Service at Deutsche Telekom AG. “The ability to immediately support our users’ existing handsets via a simple to use mechanism made Myriad’s USSD system the ideal choice.”

“The Myriad Services Platform provides a simple to access communications channel that works on any handset without the need for any modifications,” said Simon Wilkinson, Myriad CEO. “For TMobile the use of USSD provides an intuitive channel which allows any customer to immediately selfprovision customer care.”

About Myriad
Myriad Group AG is a global leader in mobile software. The company’s mobile applications are among the most widely deployed in the industry, with Myriad being one of only five software companies in the world that has delivered its products in more than 1 billion mobile phones.
Myriad’s product portfolio covers the full range of software needed in mobile phones: a suite of applications and runtimes, as well as complete software platforms and middleware for 2G and 3G phones, including Android and LiMo devices.
The portfolio also includes USSD-based customer self-care platforms that currently serve 157 million mobile users and deliver over 5 billion messages a year, across more than 30 network operators worldwide.
Earlier this year, Myriad was created from the combination of two industry-leading companies, Esmertec and Purple Labs. Myriad operates worldwide, with its headquarters in Switzerland and
offices in France, UK, USA, China, South Korea, Taiwan and Japan.
Myriad Group AG is listed on the SIX Swiss Exchange (SIX Symbol: MYRN).

About T-Mobile
T-Mobile Czech Republic has been operating in the Czech market since 1996. Since its establishment, the company has placed emphasis on the quality of services offered and excellent customer service. As of 30 March 2009, more than 5.4 million customers were using T-Mobile services.
T-Mobile Czech Republic a.s. operates a public mobile communications network on the GSM standard in the 900 and 1800 MHz bands and is also authorized to operate a UMTS network. T-Mobile was the first operator in the Czech Republic to launch its third-generation technology on 19 October 2005 under the name Internet 4G.
T-Mobile is a member of the international telecommunications group Deutsche Telekom AG. Thanks to T-Mobile’s international presence, customers can count on the worldwide availability of their favorite services and take advantage of unified, favorable prices of calls when abroad.

For more information about the company, please visit www.t-press.cz or www.t-mobile.cz.

Contacts: Myriad
General Inquiries
Nick Dillon
Temono PR
Tel: +44 207 021 0103
Email: press@myriadgroup.com

Investor Relations
Email: investor_relations@myriadgroup.com
Contacts: T-Mobile
Martina Kemrová
Spokesperson T-Mobile CZ
Tel : +420 603601150
Email : martina.kemrova@t-mobile.cz