The News

SFR adopts Streamezzo's software platform to power new rich media portal

05/12/2007

Paris, France – 5 December 2007 - Streamezzo, the leading provider of rich media software solutions and platforms for mobile devices, announced that SFR, the leading 3G mobile operator in France, has partnered with Streamezzo to provide the software infrastructure for Vodafone live! 2.0 – its newly designed, state-of-the-art rich media portal interface.

Vodafone live! 2.0 is a next generation interactive portal service offering subscribers an access to Vodafone Live! – the well-known WAP-based portal service offered to SFR via an optimized rich media interface.  Vodafone Live! 2.0 offers dramatically improved levels of interactivity, with an intuitive interface for streamlined navigation. Vodafone Live! 2.0 offers simplified access to most content and a level of simplicity and interactivity on par with PC operating systems.

The Vodafone live! 2.0 service offers subscribers access to a large array of multimedia services, and especially allows to watch TV, to download and listen to music, to read general and sports news, to access chats and blogs services, to download games and offers personal customization capabilities. SFR’s primary goal in developing the service was to leverage the intuitive, yet advanced rich media features enabled by Streamezzo’s platform to encourage increased utilization of an extensive array of exciting new services designed for mobile devices.

“The entire mobile industry continues to wrestle with competing standards or a lack of standards, and the subscriber bears the brunt of the pain from these issues,” said Pierre-Emmanuel Struyven, CMO for Streamezzo.  “Our goal is to eliminate these inconsistencies with an end-to-end software suite that brings PC-like functionality and simplicity to the mobile phone in such as way that the technical issues and complexities are completely transparent to the user.  We have worked hard to bring this philosophy and this seamless functionality to SFR’s Vodafone live! subscribers.”

Discover Vodafone live! 2.0 platform by clicking on the following link :
http://www.sfr.fr/infos-loisirs/infos-mobile/vodafonelive/vodafonelive-20/decouvrir

About SFR:
With nearly 18 million customers, SFR is the second largest mobile telecommunications operator in France. With its own GSM / GPRS and UMTS / HSDPA networks, SFR expands for individuals, professionals and business complete offers of mobile multimedia services and mobile data solutions. Referring operator of new uses of mobile, SFR launched the first 3G services and 3G + in the French market and had over 3.5 millions 3G/3G+ customers at the end of June 2007. SFR is also present in the fixed telecommunications sector through its participation of 40% in 9 Cegetel, the first alternative operator in the French market. SFR benefits from a stable shareholder structure with two major shareholders: Vivendi (56%) and Vodafone (44%).
For more information, http://www.sfr.fr/

About Streamezzo:
Streamezzo – a leading provider of embedded rich media solutions – designs, develops and markets tools that make mobile phone content more appealing and more interactive.  In addition to its TV-on-mobile solutions, Streamezzo also provides music applications, portals and user interfaces for enhanced browsing ergonomics.  Streamezzo’s solutions have already convinced major mobile operators, broadcasters and contents providers to launch innovative services on 2.5 and 3G networks as well as trials for DVB-H and S-DMB networks. Alain Blancquart is the CEO of Streamezzo, whose headquarters are located in Paris.  Please visit http://www.streamezzo.com/.

Contacts:
Isabelle Jourdain
Streamezzo
isabelle.jourdain@streamezzo.com
Phone: +33 (0)450 32 36 01 Derek Peterson
For Immediate Release PR
derek@firpr.com 
Phone:  +1 952 270 7595